China Insights Blog
Get in tune with the latest insights into China marketing and communications, from the experts who have been doing this for 20 years. Don't forget to check out our podcasts and download pages as well.
Developing marketing personas specific to your China target audiences should be the foundation of your China marketing strategy and insight research, and here are 6 reasons why.
Discover the complicated art of Chinese brand and product naming.
What to look for from China B2B marketing in 2024 -our latest thinking on the year's direction
One of the early challenges international brands face with their China B2B marketing is developing a content strategy that lands with their Chinese target audiences.
Across a few WeChat group conversations last week, I saw a recurring theme – confused marketers asking: “Which channel is the best for B2B marketing in China?”
Douyin, the video-based social-networking platform (known as TikTok internationally), has, at the last count, amassed almost 750 million active users. This makes it a hugely popular platform in China, and one that China marketers in both B2C and B2B sectors are constantly reviewing for opportunities.
Behind the scenes with AI tools
This time out Mike and Steven take a long look at localization and what it means for any China marketing strategy, finishing with their top 6 'need to knows' for international CMOs and marketing managers.
We take a detailed look at China insight research and how it can be the difference between a good and a great China marketing strategy.
Five tactics to help your brand gain social media followers in China.
Five ways international brands can make the most of their WeChat account for China marketing.
What does our crystal ball say about 2023?
In our latest video, we discuss if traditional channels still have a place in modern China marketing strategy - part 3 of our series.
Behind the scenes at CIIE - how to supercharge your presence at China's largest exhibition.
Part 2 of our marketing series on multi- or omnichannel marketing in China.
Part 1 of our marketing series on omnichannel marketing in China.
Digital options to make your China marketing sing!
Cutting through the clutter in China strong omnichannel campaigns.
Account Based Marketing (ABM) has been one of the key sales and marketing tactics for B2B businesses for the last few years.
On the face of it, performance marketing campaigns via channels such as Baidu or WeChat share a lot of similarities with their western counterparts.
If you’ve been keeping your finger to the pulse of China marketing, chances are you’ve heard about KOLs (Key Opinion Leaders, aka influencers).
Here is the latest video in our CMO's Guide to China Marketing series. We tap into our 15 years of China marketing experience to offer marketing leaders around the world all the insight and intel they need to make their China marketing strategy more effecti
“WeChat doesn’t work for B2B” was something people used to say a lot, but like those who used to say “the earth is flat”, they’ve been proved wrong.
The latest CMO's Guide to China Marketing video is here!
You would be amazed how many leading MNCs come to China and expect huge growth without doing any China market insight research. And it’s not just the preserve of the larger players either. Good robust intel can be generated with a reasonable budget.
International companies can no longer rely on their country of origin doing their marketing for them and the competition from local brands gets increasingly stiffer all the time.
Following on from our last video on which Steven went through our top tips to make your PR more effective in China, this time we go through everything CMOs and international marketers should keep in mind about crisis communications in China.
In the latest in our series, The CMO’s Guide to China Marketing, here is Steven, Brandigo’s Global Marketing Director (and a PR specialist in a previous life), giving his four things global CMOs and international marketers need to know about PR and media relations in China.
As a full-service marketing agency here in China, we’ve produced our fair share of WeChat content – to date I’ve counted tens of thousands of pieces of content ranging across industries.
All you need to know about SEM in China.
Digital Marketing in China - what's important.
Any brand the operates in a foreign territory faces a delicate balancing act when it comes to localization.
Successful insight research in China - tips and tricks.
The China KOL landscape, like most aspects of China marketing, is very different from the West - find how how to use it.
Much like the rest of China’s digital landscape, WeChat operates completely differently than any Western social media platforms.
Recently published reports in the B2B marketing world have spoken of the power of brand marketing, creativity and storytelling. But for a China marketing campaign or brand strategy does the same hold true?
In the latest in our mini-series of blogs and videos focusing on B2B marketing in the China F&B sector for overseas brands, we are taking a look trade shows and how China marketing managers can maximize the opportunity.
For any China marketing strategy, the challenge of localization needs to look beyond the brand. There are operational elements that marketers need to focus on as well.
As the world’s leading luxury brands seem intent on self-destruction in their most important market, there are lessons for B2B marketers and brand strategists to learn when it comes to localization and managing a PR crisis.
After Forbes recently announced this year’s list of top-earning YouTubers , the conversation in the marketing world has turned to how best to measure the return on investment brands around the globe are putting into influencers and key opinion leaders (KOLs).
Over the last 12 months, Brandigo has enjoyed a lead role in several high-profile B2B campaigns and activations in the F&B sector.
Spotlight on Demand Gen in China
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Brandigo is an independent marketing communications agency based in Shanghai, China. We work with multinational clients to support their marketing and business growth efforts in China.
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