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The CMO's Guide to China Marketing: KOLs and Influencers

 

The latest CMO's Guide to China Marketing video is here! In this episode,  Steven offers insight into the KOL/Influencer landscape in China and offers a few tips and things to keep in mind before an international brand includes KOL marketing in its China marketing strategy. Check out our podcasts and downloads to learn more about China marketing - from the expert team on the ground here in China working with KOLs and influencers across many key industries. .

 

Watch the video below to learn more.

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Katja Omlor - Director Global & Corporate MarComs, Coltene Group

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Katja Omlor, Director Global & Corporate MarComs, Coltene Group (formerly Global Product Marketing Director, Leica Geosystems).
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Katie Smith - Founder and CEO of Wild Path Consulting

By Steven Proud • January 22, 2025
Katie Smith is the founder and CEO of Wild Path Consulting and a fractional CMO.
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