Colors of Samsung

Promoting cutting-edge screen technology to mobile phone manufacturers

Challenge

Samsung’s AMOLED screen technology is considered to be the best in the world - from the color gamut, to contrast, to backlit screen usage. The company headquarters in Korea wanted to promote their screen technology to Chinese mobile phone manufacturers through an integrated campaign. 

Actions  

Brandigo worked directly with Samsung’s Korea headquarters to create an interactive B2B website that showcased their screen technology, AMOLED. The accompanying online campaign utilized experts across many fields: an optometrist, fashion designer, color expert, photographer, and other influencers, who wrote articles and gave testimonials about the importance of color, contrast and vision in their respective line of work. By choosing key channels in the mobile market space, the target audience was reached with compelling, interesting messages and insights. 

Key Actions:

• Bespoke Chinese website design and development, with interactive elements showing AMOLED benefits
• Recommend & manage KOL (influencers) to participate in the campaign
• Photoshoot of influencers across China
• PR, paid advertorial and banner ad campaign for 3 months