Costco WeChat Moments Ads

Promoting Costco's new warehouses through WeChat paid advertising

Challenge  

Costco, the world famous big-box retail warehouse chain and long-term client of Brandigo China, has continued to seek out innovate digital strategies centered on its official WeChat account as a main China marketing platform to support of its new warehouse openings across China.

Actions

Brandigo China developed an effective WeChat paid advertising strategy for Costco to support its latest warehouse opening campaigns in the Pudong district of Shanghai, as well as the new tier 1 cities of Ningbo and Hangzhou.

WeChat Ads have continued to develop in recent years, offering brands what can be a highly effective marketing channel for brand awareness, sales promotion, and lead generation support campaigns.

By utilizing WeChat Moments’ ads, ads that appear on the timeline of WeChat users as they scroll through their feed, Brandigo China effectively targeted specific demographics that matched with Costco’s key target audiences in each location. Ad creative was developed that communicated the key benefits of Costco membership for each key target audience and location, and also focused on special promotions and offers.

The strategy has been hugely successful to date, helping to enhance the Costco brand in China and ensure that store opening events and membership sign-ups are surpassing key benchmarks for the region.

WeChat Ads also offer banner advertising which sees brand messaging appearing as a banner ad at the footer of long-form content posted by WeChat content creators.

With these two options currently available, and evolving rapidly, WeChat Advertising can be an effective channel with an attractive ROI for international brands as part of their China marketing strategy.