The word brandigo is written in blue on a white background.
A seamless pattern of blue lines on a black background

Boeing China Campaign

Boeing China


An aerial view of an airplane flying over a body of water

Helping to spread the word about Boeing's industry-leading Jeppesen FliteDeck Pro application in China

Introduction

FliteDeck Pro, a leading mobile airline charting application globally, faced unique challenges in the Chinese market due to usage restrictions and rapidly changing local digital channels. Boeing, aiming to promote Jeppesen's new features in FliteDeck Pro, required a nuanced approach to reach key aviation industry stakeholders in China.

Challenges


  • Navigating China's complex and dynamic digital ecosystem.
  • Tailoring the global product to meet local needs and regulations.
  • Effectively reaching and engaging with key B2B audiences, including airline executives.


Strategy and Services Provided by Brandigo China


Targeted Media Strategy:

  • Identified and engaged with principal trade media in the aviation sector.
  • Managed negotiations for media placements, ensuring high-visibility and strategic positioning.

Localization of Promotional Materials:

  • Collaborated with our US agency partner to adapt existing promotional videos for the Chinese market.
  • This included creating culturally relevant subtitles and voiceovers, aligning with local preferences and language nuances.

Digital Content Creation and Management:

  • Developed and executed a WeChat-centric content strategy.
  • Crafted engaging trade media articles for WeChat, China's leading social media platform, tailored to resonate with the aviation community.
  • Development of landing page to collect leads
  • Employed SEO tactics suitable for Chinese search engines to enhance visibility.

Ongoing Analysis and Adaptation:

  • Provided comprehensive reporting on campaign performance.
  • Offered data-driven recommendations for continuous optimization of the campaign strategies.


Results


Increased Brand Awareness:

  • Significant growth in brand recognition among target B2B audiences, particularly airline executives and industry influencers in China.

Enhanced Media Presence:

  • Successful placements in top-tier aviation trade media, leading to increased visibility and credibility in the industry.

Audience Engagement:

  • Higher engagement rates on WeChat, with articles and videos tailored to the interests and needs of the Chinese aviation community.

Feedback and Adaptation:

  • Valuable insights gained from campaign analytics enabled iterative improvements, making the campaign more effective over time.


Conclusion

The targeted brand awareness campaign for FliteDeck Pro in China, spearheaded by Brandigo China, demonstrated the effectiveness of a localized approach in a complex market. By combining strategic media placements, tailored localization, and a strong digital content strategy, the campaign successfully navigated the challenges of the Chinese market, leading to increased brand awareness and engagement within key B2B sectors of the aviation industry.



Related Projects

Share by: