The word brandigo is written in blue on a white background.

Multi-Channel China Marketing Part 3 (Video)

Do traditional marketing channels have a place in a modern multi-channel China strategy?

As part of our Multi-Channel China Marketing series, Steven has been looking at the role that more traditional marketing channels can play in a modern China marketing strategy.


You can see what he thinks in our latest video. And don’t forget to tell us what you think! Check out our podcasts and downloads to learn more about China marketing - from the expert team on the ground here in China.


A man and a woman are sitting at a table looking at a laptop.
By Steven Proud April 10, 2025
Content marketing is a powerful tool for B2B brands to build trust, drive engagement, and generate leads in China.
A woman is sitting on a stool giving a presentation to a group of people.
By Steven Proud March 18, 2025
Sustainability and Environmental, Social, and Governance (ESG) principles are no longer just buzzwords in China’s B2B sector.
man using data to analyse progress
By Steven Proud February 18, 2025
Measuring marketing success in China presents a unique set of challenges.
Share by: