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Multi-Channel China Marketing Part 3 (Video)

Do traditional marketing channels have a place in a modern multi-channel China strategy?

As part of our Multi-Channel China Marketing series, Steven has been looking at the role that more traditional marketing channels can play in a modern China marketing strategy.


You can see what he thinks in our latest video. And don’t forget to tell us what you think! Check out our podcasts and downloads to learn more about China marketing - from the expert team on the ground here in China.


man using data to analyse progress
By Steven Proud February 18, 2025
Measuring marketing success in China presents a unique set of challenges.
A woman wearing glasses and a suit is smiling for the camera.
By Steven Proud February 13, 2025
Katja Omlor, Director Global & Corporate MarComs, Coltene Group (formerly Global Product Marketing Director, Leica Geosystems).
Katie Smith
By Steven Proud January 22, 2025
Katie Smith is the founder and CEO of Wild Path Consulting and a fractional CMO.
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