PR & Media Relations

Crisis Communication Planning & Support

Crisis communication planning and support are essential for businesses operating in the Chinese market, as unexpected crises can have significant repercussions on a brand's reputation and overall performance. In a rapidly changing and complex media environment, having a well-prepared crisis communication plan can help companies navigate challenging situations, mitigate potential damage, and maintain positive relationships with stakeholders.

By proactively addressing issues and providing transparent, timely, and accurate information, businesses can effectively manage crises and minimize the impact on their brand image.

As a China-focused agency, we can offer the following crisis communication planning and support services:

• Crisis communication strategy development: Our team can help you create a comprehensive crisis communication plan tailored to your business, outlining key messages, protocols, and communication channels to be used during a crisis.

• Media monitoring and analysis: We can monitor and analyze relevant media channels, both online and offline, to identify potential risks and inform your crisis communication strategy proactively.

• Spokesperson training: We can provide training for your designated spokespersons, equipping them with the skills and knowledge required to effectively communicate with the media, stakeholders, and the public during a crisis.

• Message development and localization: Our experts can craft clear, consistent, and culturally sensitive messages for use during a crisis, ensuring that your brand's voice remains strong and consistent across all communication channels.



• Crisis response support: In the event of a crisis, we can provide on-the-ground support and guidance, helping you navigate the situation, deal with media enquiries, execute your crisis communication plan, and liaise with local media and stakeholders as needed.