China Insights
In this episode, the guys discuss new regulations for Chinese influencer marketing, the future of Douyin/TikTok, as well as how useful Covid-19 related messaging is to brands. They then take a detailed look at China insight research and how it can be the difference between a good and a great China marketing strategy.
Measuring marketing success in China presents a unique set of challenges.
Katja Omlor, Director Global & Corporate MarComs, Coltene Group (formerly Global Product Marketing Director, Leica Geosystems).
Katie Smith is the founder and CEO of Wild Path Consulting and a fractional CMO.
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