Effective infrastructure lead generation
Challenge
The UK Government’s Department for International Trade (DIT) worked with Brandigo to showcase 15 best-in-class infrastructure projects and deploy a targeted marketing-led lead generation campaign that would capture the interest of Chinese investors and partners.
Actions
As part of their strategy, Brandigo worked with the DIT team to develop a dedicated Chinese mini-website featuring case studies and calls to action to attract interest.
To build on this and drive traffic to the website, Brandigo developed a campaign of PR and paid media placements, supported by WeChat advertising.
Results
During the 4-month period that the campaign was active, it benefited from 750K impressions and generated over 200 qualified leads.
Related Projects
-
![A computer is sitting on a wooden desk in front of a window.]()
Samsung
ButtonPromoting cutting-edge screen technology to mobile phone manufacturers
-
![A person is holding a cell phone in their hands.]()
-
![An aerial view of an airplane flying over a body of water]()
SHANGHAI
+ 86 21 6083 1177
4F, Anken Access
285 Anyuan Road
Jing'An District
Shanghia, China
Follow us on WeChat
Brandigo is an independent marketing communications agency based in Shanghai, China. We work with multinational clients to support their marketing and business growth efforts in China.
For global brand strategy, visit brandigo.com
© 2023 Shanghai Zaoyihang Advertising Ltd. All rights reserved.