Promoting UK infrastructure projects

Effective infrastructure lead generation

Challenge

The UK Government’s Department for International Trade (DIT) worked with Brandigo to showcase 15 best-in-class infrastructure projects and deploy a targeted marketing-led lead generation campaign that would capture the interest of Chinese investors and partners.

Actions

As part of their strategy, Brandigo worked with the DIT team to develop a dedicated Chinese mini-website featuring case studies and calls to action to attract interest.

To build on this and drive traffic to the website, Brandigo developed a campaign of PR and paid media placements, supported by WeChat advertising.