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Multi-Channel China Marketing Part 1 (Video)

Multi-Channel China Marketing Part 1: What Does Multi-Channel Marketing Mean in China?

Multi-channel marketing means the same all over the world, but, as with most things, the nuances and unique characteristics of the China market can be a challenge to get to grips with. Steven kicks off our latest content series with a run-down of what some of the hurdles can be. Check out our podcasts and downloads to learn more about China marketing - from the expert team on the ground here in China, working on complete multi-channel campaigns.

man using data to analyse progress
By Steven Proud February 18, 2025
Measuring marketing success in China presents a unique set of challenges.
A woman wearing glasses and a suit is smiling for the camera.
By Steven Proud February 13, 2025
Katja Omlor, Director Global & Corporate MarComs, Coltene Group (formerly Global Product Marketing Director, Leica Geosystems).
Katie Smith
By Steven Proud January 22, 2025
Katie Smith is the founder and CEO of Wild Path Consulting and a fractional CMO.
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