The word brandigo is written in blue on a white background.

The CMO’s Guide to China Marketing: PR and Media Relations

In the latest in our series, The CMO’s Guide to China Marketing, here is Steven , Brandigo’s Global Marketing Director (and a PR specialist in a previous life), giving his four things global CMOs and international marketers need to know about PR and media relations in China. Watch the video to learn more.


If you want to find out more about how to make your China marketing strategy more effective, or to bring your brand up to speed on the latest China digital marketing tactics, you can download our latest ebook, The CMO’s Guide to China Marketing: 10 Top Tips for Your International Brand

A man and a woman are sitting at a table looking at a laptop.
By Steven Proud April 10, 2025
Content marketing is a powerful tool for B2B brands to build trust, drive engagement, and generate leads in China.
A woman is sitting on a stool giving a presentation to a group of people.
By Steven Proud March 18, 2025
Sustainability and Environmental, Social, and Governance (ESG) principles are no longer just buzzwords in China’s B2B sector.
man using data to analyse progress
By Steven Proud February 18, 2025
Measuring marketing success in China presents a unique set of challenges.
Share by: