The CMO’s Guide to China Marketing: PR and Media Relations

In the latest in our series, The CMO’s Guide to China Marketing, here is Steven , Brandigo’s Global Marketing Director (and a PR specialist in a previous life), giving his four things global CMOs and international marketers need to know about PR and media relations in China. Watch the video to learn more.

If you want to find out more about how to make your China marketing strategy more effective, or to bring your brand up to speed on the latest China digital marketing tactics, you can download our latest ebook, The CMO’s Guide to China Marketing: 10 Top Tips for Your International Brand.