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What we do

Full-service marketing & communication services to help your brand succeed in China


We guide our clients on amazing journeys in China through the effective use of communication strategy, PR, social media, content creation, influencer and digital campaign activation. We’re a unique kind of agency - combining the power of global strategy with local marketing and communication expertise on the ground here in China. We are one of the few globally-minded independent marketing agencies in China. We know how to tell your story to your Chinese target audience.


Have you asked yourself:

  • "How can I leverage our global resources and assets in China?"
  • "Why doesn't our website work in China?"
  • "How can I build our communications and messaging for China?"
  • "How do we setup and manage WeChat or other Chinese social media?"
  • "Do we need to localize everything for China from the ground up?"
  • "What key messages should we use in China?"
  • "How can I build a full campaign in China""
  • "How does B2B work in China?"
  • "How can we setup a press conference and get media coverage?"


You've come to the right place!

We've worked with hundreds of clients over the last 18 years who are in the same spot as you. There's nothing easy about marketing and communications in China, but our experts, through our consultative process, will guide you to marketing and business success in China.


With so many options to choose from, why should you choose us?

Brandigo China is unique - a global, independent agency that has operated for multinationals for over 18 years in China. Working with our clients' global headquarters as well as their local China marketing teams, we are able to straddle cultures to create compelling, creative Chinese marketing for both B2B and consumer brands.


  • China Insight Research

    • Understand your Chinese target audience 
    • Stakeholder and customer in-depth interviews
    • Competitor messaging and visual landscape audits
    • Value driver research to understand the stated purchase motivators of decision makers 
    • Persona development research 
    • Market opportunity and segmentation research
    • Customer and prospect focus groups

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  • China Entry Marketing Strategy

    • Messaging development that resonates with your target audience - effective storytelling for a modern, savvy audience
    • Go-to-market plan specific for your goals and industry
    • Practical, effective marketing strategy and recommended tactics based on our two decades of China experience
    • Full consultation by our in-house experts
    • China brand naming

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  • Creative

    • Chinese campaign copy development by our in-house Chinese copywriters
    • Campaign key visual development
    • Video direction
    • Photo direction
    • Brochure and flyer design and copywriting
    • Webinar production
    • Magazine design and copywriting
    • Social media planning, design and copywriting
    • Website and digital asset production

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  • Social Media

    • Expertise across all major Chinese social media
    • Content planning for all major Chinese social media
    • Copywriting and design
    • Annual retainer service
    • Platform maintenance 
    • Fan growth campaigns
    • Specific expertise in WeChat, Weibo, Douyin (TikTok) and Little Red Book
    • Advertising and paid push planning and execution across all social media channels
    • Facebook, LinkedIn & Instagram campaigns outside of China

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  • PR / Media Relations

    • PR planning
    • Messaging and press release copywriting (English and Chinese)
    • Press conference setup and execution
    • Executive interviews
    • China media relations
    • Onsite exhibition media support
    • Tracking and reporting
    • Crisis communications

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  • Brand Awareness Campaigns

    • Creative concept and marketing asset creation
    • Recommendation of channels, which could include KOL (influencers), media outreach, advertising, performance marketing
    • Transparent, goal-oriented marketing tactics
    • Deep expertise across major channels and understanding of Chinese consumers and target audiences

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  • B2B Demand Generation

    • Demand and lead generation campaign planning and implementation for B2B target audiences
    • Insight research and campaign recommendation
    • Recommendation of channels, including trade media (WeChat), performance marketing, etc. 
    • Full implementation of campaigns, from creative concept to channel selection
    • Expertise in complex buyer journeys, account-based marketing and how to apply these in a China environment
    • Account-based marketing (ABM) for China
    • Baidu PPC, WeChat advertising, Little Red Book advertising

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  • ESG Communications Consulting

    Communications consulting for China ESG (Environment, Social, and Governance), including issues identification, strategy, messaging, PR and internal communications. 


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Start here!
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