Port crane engineering branding & marketing

Giving the world's top crane engineering company a platform to shine on its own

Introduction

APMT CES (Crane & Engineering Systems) is an organization focused on providing technical services for crane systems at global ports. As a leading provider of crane inspections, commissioning, and lifetime maintenance, CES faced challenges in conveying its extensive expertise, particularly its value proposition as a premium service provider. Furthermore, CES wanted to elevate its digital presence, including the development of a compelling website and a robust social media strategy, while overcoming preconceived notions within the industry about the cost of its services.

Solution

Brandigo China worked closely with CES to craft a comprehensive digital and communication strategy:

Messaging Development: After honing in on a strong competitive position through workshops and research, we developed the key message, "Your lifetime partner for crane technical services" to emphasize the long-term value CES provides to its clients. This message, rooted in the company’s values of trust, reliability, and technical leadership, aligned with their mission to deliver unparalleled quality across all projects.

Website Development: We created a user-friendly, visually appealing website for CES (www.apmt-ces.com), showcasing their technical expertise and project management capabilities. The website was designed with clean lines and clear messaging to highlight CES as the global leader in crane services, offering lifetime maintenance and top-tier technical audits.

Marketing Asset Creation: Creation and upgrading of all marketing assets, such as sales presentations.

Social Media Strategy: We developed CES's LinkedIn presence, tailoring content to target industry professionals and stakeholders. The strategy included highlighting their commitment to sustainability, technological advancements, and thought leadership in crane engineering.

Brandigo is currently in the process of expanding CES's social media outreach, focusing on upgrading their digital footprint to improve engagement and visibility within the industry.