China Social Media

Building Your Brand's Presence on Chinese Social Media Platforms

WeChat, Weibo, RED, Douyin & more


In China, social media platforms play a vital role in shaping consumer behavior. Our social media services help you establish and grow your presence on popular Chinese platforms, such as WeChat, Weibo, and Douyin, to engage with your target audience and build brand loyalty.

China target audience

Social Media Strategy


We develop customized social media strategies tailored to your brand's objectives and the preferences of Chinese users. Our team identifies the best platforms, content formats, and posting schedules to maximize engagement and drive results in China.


  • Recommend the most applicable channels for your brand, whether it's WeChat or a different channel
  • Consultation on best practices and approaches
  • Our on-the-ground team based in Shanghai and across China is on the forefront of China social media - we know what works and how to set up a successful ongoing content management program
  • Consultation on how to develop a program that mixes your global content with locally developed content

Content Creation & Management


Our skilled content creators produce culturally relevant and engaging content for your Chinese social media channels. We manage your accounts, ensuring consistent posting, audience interaction, and performance monitoring to optimize your social media presence in China.


  • Copywriting and design
  • Annual retainer service
  • Platform management 
  • Fan growth campaigns
  • Specific expertise in WeChat, Weibo, Douyin (TikTok) and Little Red Book
  • Advertising and paid push planning and execution across all social media channels
  • Facebook, LinkedIn & Instagram campaigns outside of China


China market research

Case Study

Promoting UK infrastructure through targeted social media

UK infrastructure
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