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Brandigo is a Shanghai-based, full-service B2B marketing agency specializing in helping international brands enter and grow in the China market.
If your company is looking to build brand awareness, generate high-quality leads, or localize your marketing for Chinese audiences, we can help you do it — from strategy to execution. Brandigo is one of the most well-established marketing agencies in China, with over 20 years of experience, and owner-managed.
Starting with insight research on your target audience, we can plan and implement complete marketing campaigns, including WeChat, Douyin (TikTok), XiaoHongShu (Rednote), traditional media, influencers, GEO (AI search) or other approaches - all depending on where your customers are at specific times in the buyer journey.
Our creative team can develop all of your Chinese assets, from magazines to websites, and professionally manage your social media channels in order to make you effective and relevant to your target clients and customers. Beyond China marketing advice and consultation, we are able to fully execute integrated marketing programs in China.
What We Do
Insight Research & Storytelling
Insight research to understand your target audience and their touchpoints. Develop messaging and brand positioning specifically for China.
Content Creation
Creative development of all digital and offline assets, from magazines to websites, social media posts to creative campaigns and video.
Marketing Campaigns
Brand awareness and demand generation campaigns for both B2B and consumers - utilizing the most important digital and offline tools.
Social Media
Social media expertise across WeChat, XiaoHongShu (Rednote), Douyin, and other channels - content management, Chinese influencers, paid advertising for all major social media platforms.
Deep B2B Expertise. Real Industry Experience.
- Brandigo is one of the few independent marketing agencies in China with specialist experience in B2B sectors — including industrial manufacturing, chemical and filtration, food ingredients, life sciences, and technology.
- We understand how complex B2B sales funnels work in China, and how to design campaigns that drive high-quality leads at every stage of the buyer journey. Our approach is always grounded in China insight research — so your messaging and positioning are built on local audience data, not assumptions.
- Need consulting and execution support together? We offer both. From building your initial China marketing strategy to running ongoing PR and digital campaigns, Brandigo can be your full marketing partner in China.
- For larger scale research projects we are supported by our global center of research and brand strategy in Boston, visit brandigo.com.
Latest China Insights & News
Three Lessons B2B Brands Can Learn from F1’s China Comeback
Chinese AI platforms are changing how B2B buyers research vendors. Learn how GEO works in China, which platforms matter, and how to build visibility that lasts.
Modern China B2B Lead Generation Tactics for 2026 - overview of all the main tactics and strategy to succeed in China Marketing.
Why Do CMOs Choose Brandigo?
Effective
We are endlessly practical – always striving for insight-led solutions to your marketing and business challenges. Agile and channel neutral.
Experience
With over 18 years in China, we are one of the oldest independent agencies. Our B2B team works in speciality industries – with a deep understanding of marketing funnels and the complicated touchpoints that lead to sales.
Global View
We work closely and understand the needs of global CMOs and marketing departments to give them trusted China marketing advice and consulting for effective market results.
Tech & Content Partners
We work with the most important platforms in China for social media, campaigns, PPC advertising, and website hosting.
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