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CIIE opens in November – are you ready for a marketing blitz?

If you are attending CIIE this year, make sure you stand our from the crowd.

If you are planning to attend the 5th CIIE (China International Import Expo) – now is the time to align your marketing communications efforts to make the best use of this massive, government-supported trade fair. Currently the show is on track to open November 5. CIIE is an important showcase of China’s importance in global trade and a highlight of its plans to continue to attract foreign investment, especially after the COVID lockdowns.

Why bother with a communications plan? 

While almost 500,000 visitors attended CIIE last year, exhibitors have an opportunity to outperform and “supersize” their attendance through smart marketing and communications. Brandigo has worked with individual companies as well as with entire country delegations over the last few years to ensure that your presence is not just limited to visitors in the hall, but can reach your target audience across China. 

Despite the significance of the exhibition, many international brands fail to grasp the full opportunity of attending CIIE, failing to make a splash that cuts through all the noise and competition for foot flow to your stand.


Recommended approaches 

Media Outreach – while PR has taken a backseat to social media during the last few years, brands can take advantage of the importance of CIIE to push through brand and product information into key media. Journalists from key media are all at attendance at CIIE, and utilizing them to win media coverage is a great way to build brand awareness. 

Social Media Campaign – whether you are on WeChat, Weibo, Little Red Book or Douyin (TikTok), your own social media channels should be planned out well in advance, with good photographers or a video team onsite to support your efforts. 

Social Media Amplification – whether through KOL (influencers / trade magazine advertorials), CIIE is an opportunity to spread the word and tell your story to your target audience. 

Live Streaming – we successfully broadcast 50 livestream segments at the last CIIE – an exciting and modern way to tell your story and build new customers and fans. 

Offsite/Online Event – we can help you host a streaming event, such as a press conference, or an offline event, such as a media lunch. 


Not sure where to start? Contact us to discuss CIIE packages that suit your company. 

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