China B2B Marketing

Most marketing agencies in China avoid B2B - too complicated, complex value chains, multiple decision makers, and the need for a completely different approach to marketing.

At Brandigo we have adapted the best of Western Marketing - like persona building, Account Based Marketing (ABM) and demand generation strategies, to a completely different environment. And we've tested our tactics here in China for almost two decades.

We work with industry leaders and challengers looking to increase their footprint in China, and companies that want to develop beyond the traditional B2B sales model to encompass modern digital transformation while preserving their global brand identity.

Focus Industries

• Health & Nutritional Supplements/Fortifications
• Chemical
• Manufacturing
• Medical Devices
• CDMO
• Automotive
• Packaging & Paper

Work We Do

• Insight Research
• Chinese Messaging & Storytelling
• China Entry Marketing & Localization
• Content Creation
• Brand/Business Unit Video & Photo
• Social Media Setup & Management
• Media Purchase
• Media Relations/PR
• Trade Show Live Streaming / Webcast
• Campaign Creative & Channel Management
• ABM & Demand Generation