The word brandigo is written in blue on a white background.

David van Schaick - The Marketing Practice

David van Schaick

David van Schaick is the Chief Marketing Officer of The Marketing Practice, a global leader in B2B technology marketing. 


He is an enthusiast for B2B marketing as well as marketing strategy. He has previously been a  board member at The Business Marketing Club, a trade organization that aims to improve the profile and practice of B2B marketing. 


As a business leader, David and his colleagues at The Marketing Practice work with best-in-market B2B tech brands.


In this episode…

Are you failing to achieve the growth you want as a tech leader? What do you need to find that success? 


In today's episode of The Radical Global Marketing Podcast, Steven Proud sits down with David van Schaick, Chief Marketing Office of The Marketing Practice, to discuss how tech leaders can improve their B2B marketing. David shares his professional background in marketing and  how The Marketing Practice helps its clients, the challenges and opportunities it faces working with international B2B marketers, and much more.


According to David, the tech industry is rapidly growing. He believes that for a tech company to thrive in this industry, it must know how to differentiate itself in the market. Through careful and strategic marketing, this is possible. He now shares his journey as a B2B technology marketer and how he partners with technology leaders to turbocharge their growth.


Spotify
Apple
Google Podcast
Amazon Music
Tune In
Stitcher
iHeart Radio
Deezer

Here’s a glimpse of what you’ll learn: 


  •  David van Schaick shares his professional background in marketing
  •  The importance of tacit skills and knowledge as well as an appreciation of culture for successful international marketing
  •  The transition process to becoming a global brand
  •  The challenges and opportunities of working with international B2B marketers
  •  The impacts of AI on marketing


Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Brandigo China

We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,

At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.

We are experts in research-driven insight strategy, marketing-led business growth campaigns and all things China-based marketing.

Go to www.brandigochina.com website to learn more and contact us with questions at hellochina@brandigo.com.

man using data to analyse progress
By Steven Proud February 18, 2025
Measuring marketing success in China presents a unique set of challenges.
A woman wearing glasses and a suit is smiling for the camera.
By Steven Proud February 13, 2025
Katja Omlor, Director Global & Corporate MarComs, Coltene Group (formerly Global Product Marketing Director, Leica Geosystems).
Katie Smith
By Steven Proud January 22, 2025
Katie Smith is the founder and CEO of Wild Path Consulting and a fractional CMO.
Share by: