Outi Armstrong: Medicel

Here’s a glimpse of what you’ll learn: 

• Outi Armstrong talks about Medicel and the services it offers
• Outi’s background in international marketing
• The transition from B2C to B2B marketing 
• Outi’s proudest moments as an international marketer
• Things that have hugely influenced Outi’s career;
• How is strategic marketing solving Medicel’s challenges?

In this episode…

Marketing is the lifeblood of every business. So are there marketing tips you can learn to help you thrive in an international market? 

Outi Armstrong is an international marketer who has helped multi-billion dollar companies be more profitable through marketing. She advises marketing teams to be customer-centric and results-oriented thinkers. She recommends leveraging strategic marketing, allowing you to focus on your strengths and provide better service and value to your customers. 

In today's episode of The Radical Global Marketing Podcast, Steven Proud sits down with Outi Armstrong, Vice President of Strategic Marketing and Development of Medicel, to discuss her journey as an international marketer. Outi talks about her background in international marketing, the transition from B2C to B2B marketing, her experience leading global teams, and the challenges that strategic marketing solves for Medicel.

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