James Butler - Epermarket

Here’s a glimpse of what you’ll learn: 

•  James Butler talks about his background in marketing
•  The motivation behind James’ relocation to China
•  Epermarket’s business model
•  The challenges and opportunities of working with international brands
•  Pivoting to a domestic audience from international
•  James’ proudest moments as a marketing professional
•  The future of global marketing communications in China

In this episode…

China is a very challenging market to penetrate as an international brand. James Butler recommends partnering with trusted online stores in China that specifically serve expat clientele and locals. This way, they act as an introduction bed for these brands. He shares his marketing journey and how they started a store that provides an international community in China. 

In today's episode of The Radical Global Marketing Podcast, Steven Proud sits down with James Butler, Head Of Marketing Communications at Epermarket, to discuss how they partner with international F&B brands in China. James talks about his career background in marketing, Epermarket’s business model, the challenges and opportunities it encounters working with international brands, and the future of global marketing communications in China. 

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