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James Butler - Epermarket

James Butler is the Head of Marketing Communications at Epermarket, one of China’s most well-known online shops for international F&B brands. He is a multi-channel marketeer, operational across many projects and platforms. 


Before Epermarket, James was the Operations Manager of Glo London, responsible for developing and supporting a major F&B franchise opportunity in China. His background covers teaching, marketing, and product and business development.
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Here’s a glimpse of what you’ll learn: 


  •  James Butler talks about his background in marketing
  •  The motivation behind James’ relocation to China
  •  Epermarket’s business model
  •  The challenges and opportunities of working with international brands
  •  Pivoting to a domestic audience from international
  •  James’ proudest moments as a marketing professional
  •  The future of global marketing communications in China


In this episode…


China is a very challenging market to penetrate as an international brand. James Butler recommends partnering with trusted online stores in China that specifically serve expat clientele and locals. This way, they act as an introduction bed for these brands. He shares his marketing journey and how they started a store that provides an international community in China. 


In today's episode of The Radical Global Marketing Podcast, Steven Proud sits down with James Butler, Head Of Marketing Communications at Epermarket, to discuss how they partner with international F&B brands in China. James talks about his career background in marketing, Epermarket’s business model, the challenges and opportunities it encounters working with international brands, and the future of global marketing communications in China. 


Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Brandigo China. 

We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,

At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.

We are experts in research-driven insight strategy, marketing-led business growth campaigns and all things China-based marketing.

Go to www.brandigochina.com website to learn more and contact us with questions at hellochina@brandigo.com.

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