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Katja Omlor - Director Global & Corporate MarComs, Coltene Group

Terence Tam

Katja Omlor is the Director of Global & Corporate Marcoms for Coltene Group.


In this episode, we sit down with Katja, a passionate and experienced marketer who thrives on authentic storytelling and leveraging user-generated content to amplify brand messaging. 


At the time of this recording, Katja was the Global Product Marketing Director for Leica Geosystems, part of Hexagon, a world leader in premium measurement and survey equipment. She has since taken on an exciting new challenge as Director of Global & Corporate MarComs at Coltene Group, a global leader in dental equipment and consumables.


With a career spanning B2B industries from industrial equipment to consulting, surveying, and now dental, Katja shares her insights on navigating the challenges of global marketing, aligning regional and corporate strategies, and the power of customer-driven storytelling.
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In this episode...


  • The Challenges of Marketing a Diverse Product Portfolio – How to create compelling, consistent messaging when working with a vast range of highly technical products.


  • The Role of Product Marketing – From developing a business case to product positioning, launch strategy, and eventual phase-out, Katja explains how product marketing drives commercial success.


  • The Power of User-Generated Content – Why brands should embrace customer voices, even when feedback isn’t always perfect.


  • Memory Generation in Marketing – A future-focused strategy that ensures brands remain top-of-mind, even when customers aren’t ready to buy.


  • Balancing Global & Regional Marketing Needs – How to provide strategic guidance while allowing regional teams the flexibility to localize.


Resources mentioned in this episode:


Katja Omlor on LinkedIn

Coltene Group website

Coltene Group on LinkedIn

Leica Geosystems website

Leica Geosystems on LinkedIn


Sponsor for this episode...


This episode is brought to you by Brandigo China. 


We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China.


At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.


We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.


Go to Brandigo China to learn more and contact us with questions at hellochina@brandigo.com.


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