Saul Hudson- Co-Founder & Managing Partner, Angle42

In this episode...

• Educating the Market: Many blockchain and exponential growth tech companies face the unique challenge of being at the leading edge. Their products and services are often unlike anything seen before, requiring an educational component to their communication strategies to bridge understanding gaps.

• From Genius to Storytelling: While many technologists are bona fide geniuses in their fields, they may not excel at telling their stories. This is where strategic communication support becomes critical in translating complex ideas into compelling narratives.

• Building Bridges Between Worlds: Saul highlights the importance of connecting the tech sector with mainstream media and financial audiences, enabling innovation to be understood and embraced on a broader scale.

• Overcoming Communication Challenges: He shares actionable advice for tech companies navigating the ever-evolving media landscape, including how to stand out in a crowded space.

• Strengthening Media Relationships: Practical tips on how to foster trust and build lasting connections with journalists, helping to amplify brand visibility and credibility.
  

Resources mentioned in this episode:

Angle42 website

Angle42 on LinkedIn

Saul Hudson on LinkedIn

Sponsor for this episode...

This episode is brought to you by Brandigo China. 

We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China.

At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.

We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.

Go to Brandigo China to learn more and contact us with questions at hellochina@brandigo.com.