Katie Smith - Founder and CEO of Wild Path Consulting

In this episode...

• Adventurous Beginnings: Learn how Katie’s diverse and adventurous career journey has influenced her ability to think creatively and tackle complex challenges, helping her become an expert at solving problems in innovative ways.

• Strategic Alignment for Success: Katie emphasizes the importance of aligning teams, goals, and strategies to achieve clarity, focus, and meaningful outcomes. She shares practical advice on breaking through organizational silos to create more cohesive and effective marketing strategies.

• Overcoming Stagnation and Embracing Change: Discover Katie’s approach to turning stagnation into momentum, using adaptability and bold decision-making to navigate through uncertainty and drive business growth.

• The Role of a Fractional CMO: Katie explains how fractional CMOs can bring high-level expertise to businesses on a flexible basis, offering the strategic direction needed to scale effectively without the commitment of a full-time hire.

• Finding Opportunity Amidst Chaos: Katie shares her philosophy on embracing chaos and uncertainty as opportunities for transformation, providing tips on how to reframe challenges into strategic advantages that lead to long-term success.

Resources mentioned in this episode:

Wild Path Consulting website

Wild Path Consulting on LinkedIn

Katie Smith on LinkedIn

Sponsor for this episode...

This episode is brought to you by Brandigo China. 

We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China.

At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.

We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.

Go to Brandigo China to learn more and contact us with questions at hellochina@brandigo.com.