Daniel Edward Rosen - Founder, DER Strategies

In this episode...

• The Journalism Foundation: Dan reflects on his time as a journalist covering New York City’s vibrant and complex landscape. He explains how the rigor of hard journalism laid the groundwork for developing high-quality branded content.

• Shifting to Marketing: We explore the challenges Dan faced transitioning from journalism to content marketing, including the evolving relationship between marketing and communications teams.

• Training for Content Strategy: Dan highlights lessons learned from his hard news days and how they informed his approach to branded content and thought leadership. He shares his work with Fannie Mae—explaining how thought leadership helped rebuild trust post-financial crisis.

• The Value of Content Audits: Dan discusses the importance of profiling target audiences and conducting thorough content audits. He shares how working closely with sales teams provides invaluable, unfiltered customer insights.

• Founding DER Strategies: We dive into what inspired Dan to establish his consultancy and get his thoughts on the evolving future of branded content.

Finally, shout-outs to:

Sarah Parada – Fanie Mae

Alex Jutkowitz – Founder of SJR

Matthew Van Dusen, Gabe Gold and Mitch Stoller – Literate AI 

Steve Hirsch and Evan Leatherwood – Hirsch Leatherwood

Resources mentioned in this episode:

DER Strategies Website

Daniel Edward Rosen on LinkedIn

Brandigo China on LinkedIn

Sponsor for this episode...

This episode is brought to you by Brandigo China. 

We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China.

At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.

We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.

Go to Brandigo China to learn more and contact us with questions at hellochina@brandigo.com.