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WeChat Fundamentals

Mike and Steven discuss some of the latest news stories and trends in China marketing, before taking you on a practical deep dive into the ubiquitous China app, WeChat.​


If you are an international CMO with an eye on the China market or thinking about how best to launch your brand in China, The CMO's Guide to China Marketing is the podcast for you.​ Check out our China insights blog and downloads to learn more about China marketing - from the expert team on the ground here in China.

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B2B Marketing Metrics That Matter in China

By Steven Proud • February 18, 2025
Measuring marketing success in China presents a unique set of challenges.
A woman wearing glasses and a suit is smiling for the camera.

Katja Omlor - Director Global & Corporate MarComs, Coltene Group

By Steven Proud • February 13, 2025
Katja Omlor, Director Global & Corporate MarComs, Coltene Group (formerly Global Product Marketing Director, Leica Geosystems).
Katie Smith

Katie Smith - Founder and CEO of Wild Path Consulting

By Steven Proud • January 22, 2025
Katie Smith is the founder and CEO of Wild Path Consulting and a fractional CMO.
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