Orit Oz - Oz Global B2B

Here’s a glimpse of what you’ll learn: 

• Orit Oz talks about her journey from in-house marketing professional to international agency leader
• The inspiration behind the foundation of Oz Global B2B and how its values and mission were shaped
• The challenges and opportunities for Israeli businesses from a global perspective
• Orit's approach to agency leadership
• How Orit views the future of international marketing and her business' place within it

In this episode...

Orit talks about the inspiration for founding Oz Global B2B and the lessons she learned from her time working in-house that have shaped her company's vision and values.

She highlights how the business ecosystem in Israel and its position as a top global export nation provides unique challenges and opportunities for Israeli brands.

She also discusses her day-to-day role as a business leader and touches on some of the issues pertinent to modern marketing and agency leadership.

Orit discusses the future of B2B marketing for her business, looking at opportunities from businesses based outside Israel, and how technology is shaping where marketing can go.

Resources mentioned in this episode:

Brandigo China

Steven Proud on LinkedIn

Mike Golden on LinkedIn

Orit Oz on LinkedIn

Oz Global B2B

Sponsor for this episode...

This episode is brought to you by Brandigo China. 

We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,

At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.

We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.

Go to Brandigo China to learn more and contact us with questions at hellochina@brandigo.com.