Louise Morgan - Technical Marketing & PR

Here’s a glimpse of what you’ll learn: 

• Louise Morgan shares her journey as a marketing professional
• The genesis of Technical Marketing & PR (TMPR) and what it does 
• What types of niches does TMPR work with? 
• The challenges TMPR faces from the construction industry 
• Louise talks about who and what has most impacted her career and her proudest moments
• TMPR’s day-to-day business operations and client success stories 
• The inspiration behind the virtual marketing manager model TMPR offers 

In this episode...

The importance of storytelling and strong messaging is just as important for traditional B2B sectors such as construction, engineering, and manufacturing, as it is for any other. Marketing and PR play a key role in how businesses in these sectors differentiate themselves and create a competitive advantage.

Louise also highlights the significance of working with partners who not only understand your business but also have the vision to develop marketing and communications activities that underpin your sales strategy and objectives.

Resources mentioned in this episode:

• Brandigo China 
• Steven Proud on LinkedIn
• Mike Golden on LinkedIn 
• Louise Morgan on LinkedIn 
• Technical Marketing & PR 
• Lee Hackett on LinkedIn 

Sponsor for this episode...

This episode is brought to you by Brandigo China. 

We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,

At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.

We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.

Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com.