Lacey Li - Screening Eagle

Here’s a glimpse of what you’ll learn: 

• Lacey Li talks about her journey and experience as a marketing professional
• People that have influenced Lacey’s career and her proudest career moments 
• Lacey talks about Screening Eagle Technologies and her role in the company 
• The challenges of marketing in the APAC region 
• The short and long-term goals of Screening Eagle 
• The impacts of technology on global marketing

In this episode…

Marketing is fundamental for the success of any business. So what can you learn from an expert B2B marketer who has been in the game for over 16 years? 

Marketing is not only about creating awareness of your brand or product, but it's also understanding your customers' needs. It's even worse when it comes to global marketing because you deal with different languages, cultures, and government policies. 

Listen to The Radical Global Marketing Podcast as Steven Proud sits down with Lacey Li, Head of Marketing APAC of Screening Eagle Technologies, to discuss tips for better marketing. Lacey talks about her journey and experience as a marketing professional, the challenges of being an international marketer, Screening Eagle Technologies and her role in the company, and marketing in the APAC region.

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Brandigo China. 

We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,

At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.

We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.

Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com.