Joanna Hutchins - JKH Consultancy & Author

Here’s a glimpse of what you’ll learn: 

• Joanna Hutchins shares her journey as a marketing professional
• How Joanna got into global marketing and the experience
• The challenges of international marketing and how to overcome them 
• The biggest influences on Joanna’s marketing career 
• What is a fractional Chief Marketing Officer?
• The book Chinafy and the idea behind it

In this episode…

Do you have a good brand with great products? How can you get noticed, liked, and chosen by local and international customers?

Marketing is fundamental to the success of a business. Don't be among the entrepreneurs that allow a brand with a promising future to collapse because of inefficient marketing. Being an international marketer for years, Joanna Hutchins has encountered many challenges, giving her the experience to create custom marketing solutions. She now shares how she helps entrepreneurs drive growth. 

In today’s episode of The Radical Global Marketing Podcast, Steven Proud sits down with Joanna Hutchins, a Fractional CMO at JKH Consultancy, to discuss marketing tips to help you grow. Joanna shares her journey as a marketing professional, how to overcome the challenges of international marketing, her role as a fractional Chief Marketing Officer, and her book Chinafy.

Resources mentioned in this episode: