Kay Geithner is Managing Director of APM Terminals Crane & Engineering Services.
Kay is a hugely experienced, dynamic, and innovative international business leader, working in a fascinating sector, and is currently spearheading an exciting period of marketing strategy development and positioning.
For this special episode of the Radical Global Marketing Podcast, we get a very unique client-side viewpoint.
Kay takes us through his background in engineering working in international teams in Europe and Asia.
He discusses some of the big trends and challenges facing his industry, including managing capacity, manufacturing in China, developing suppliers, and pays particular attention to the electrification of his industry and what that means for suppliers.
We talk about some of the latest technology being utilized in crane design and maintenance, including virtual and augmented reality.
Kay discusses how his business’ current marketing and brand positioning drive has been inspired by recent progress and successful projects delivered. There are fantastic stories which aren’t currently being told.
We look at the comparison between Western and Chinese B2B marketing within the terminals industry and how there is an opportunity for disruption.
Kay is also an active member of the European Chamber of Commerce in Shanghai. Regularly participating in panel sessions and workshops.
APM Terminals Crane & Engineering Services online
European Chamber of Commerce Shanghai
This episode is brought to you by Brandigo China.
We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,
At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.
We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.
Go to
www.brandigochina.com to learn more and contact us with questions at
hellochina@brandigo.com.
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Brandigo is an independent marketing communications agency based in Shanghai, China. We work with multinational clients to support their marketing and business growth efforts in China.
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