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Costco Massively Successful Launch in Shenzhen

Brandigo marketing helps epic warehouse launch in Southern China

Brandigo was proud to support Costco at the latest warehouse launch in Shenzhen, China. Crowds waited for hours for the official opening, and membership card sales soared through the roof. Bloomberg reported tens of thousands of people waited in line to be in the first through the doors.


Brandigo services included promotion through WeChat articles, WeChat advertising, as well as the planning and management of influencers (KOLs) from the mainland as well as Hong Kong. The warehouse, the first in Southern China, benefits from its proximity to Hong Kong.


Brandigo is proud to work closely with Costco to bring their amazing products and service to mainland China. Check out the images from opening day as well as from the VIP party.


The opening was widely reported in worldwide news, including Bloomberg and  CNN.


Brandigo has worked closely with Costco since pre-opening in China, supporting them with content creation, management of their popular WeChat official account, advertising, PR, influencer marketing, and creation of their quarterly magazine, Costco Connection.

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In this episode... Andy chats about his background in retail and sales and the corporate grounding he developed during his early career. His introduction to marketing and advertising sales came from the 12 years he spent at Yellow Pages, the majority of which was working face-to-face with businesses of all sizes. He talks about maintaining a passion for business challenges, a belief in robust business planning and developing marketing strategies and tactics that are directly aligned with the business plan. We discuss leadership in an agency environment and how Andy interprets his role as CEO. We also look at the career progression of his team and the importance of providing opportunities for growth and leadership. Andy highlights the importance of achieving a balance between brand, technology, and customer experience, and how this has influenced how StrategiQ positions itself as a business. Resources mentioned in this episode: Andy Smith on LinkedIn StrategiQ website StrategiQ on LinkedIn Brand igo Chin a Steven Proud on LinkedIn AMIN Worldwide online AMIN Worldwide on LinkedIn Sponsor for this episode... This episode is brought to you by Brandigo China . We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China. At Brandigo China , we work with multinational clients to support their marketing and business growth efforts in China. We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing. Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com .
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