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[China expert interview] China E-commerce

We’re back!


After a short break, we are delighted to bring you season 2 of The CMO’s Guide to China Marketing Podcast.


And for our second season we are going with a slightly different format. Throughout season 1, Mike and Steven took a deep dive into all the major aspects of China marketing that international marketers and CMOs should be aware of. For season 2, we are excited to bring you a series of interviews with some of China’s leading international marketers, business leaders, and entrepreneurs, and get their perspective and insight into real-world businesses and campaigns. They will share how the tips and tricks we shared in season 1 are put into practice, and we’ll also probably hear a few war stories along the way as well.


To kick things off we are setting the bar pretty high. We were delighted to be joined by Josh Gardner, CEO, and Co-Founder of Kung Fu Data and Commerce. Josh is hugely experienced in helping brands successfully grow their business in China and is a really entertaining speaker as well.


Enjoy the show and don’t forget to follow Kung Fu Data, and Josh himself, on their social media via the links below:


https://www.kungfudata.com/

https://www.linkedin.com/company/kung-fu-data/

https://www.linkedin.com/in/joshagardner/

man using data to analyse progress
By Steven Proud February 18, 2025
Measuring marketing success in China presents a unique set of challenges.
A woman wearing glasses and a suit is smiling for the camera.
By Steven Proud February 13, 2025
Katja Omlor, Director Global & Corporate MarComs, Coltene Group (formerly Global Product Marketing Director, Leica Geosystems).
Katie Smith
By Steven Proud January 22, 2025
Katie Smith is the founder and CEO of Wild Path Consulting and a fractional CMO.
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