The word brandigo is written in blue on a white background.

[China expert interview] Brand Experience

It's episode two of season 2 for The CMO's Guide to China marketing podcast and we've got another entertaining and insightful interview.


Steven was super excited to spend time with Jason Holland, Founding Partner of STUDIO DOHO, a boutique architecture and design agency that has been responsible for some of the most exciting offline brand experiences in China for both international and local organizations.
 
Jason takes us through his journey from employee to start-up founder and beyond, and offers some of his key learnings for brands and marketers looking to boost their China growth.
 
You can find out more about STUDIO DOHO by visiting www.studiodoho.com


Enjoy the episode!

A man and a woman are sitting at a table looking at a laptop.

Content Marketing for B2B Success in China: Formats and Channels That Work

By Steven Proud • April 10, 2025
Content marketing is a powerful tool for B2B brands to build trust, drive engagement, and generate leads in China.
A woman is sitting on a stool giving a presentation to a group of people.

The Rise of Green and ESG Messaging in China’s B2B Sector

By Steven Proud • March 18, 2025
Sustainability and Environmental, Social, and Governance (ESG) principles are no longer just buzzwords in China’s B2B sector.
man using data to analyse progress

B2B Marketing Metrics That Matter in China

By Steven Proud • February 18, 2025
Measuring marketing success in China presents a unique set of challenges.
Share by: