Terence Tam - Founder & CEO, Radical Marketing

In this episode...

Terence discusses the following main talking points:

1. The Radical Approach to Marketing: Terence shares the innovative strategies Radical Marketing uses to help coaches and speakers scale their businesses, including the unique "blitzvertising" methodology for testing and refining marketing campaigns.
2. Navigating Industry Challenges: Insights on overcoming heightened competition and audience skepticism in the coaching and seminar marketing space, with an emphasis on clear differentiation and credibility.
3. Pivoting During COVID: How Radical Marketing successfully transitioned from seminar-focused strategies to webinars during the pandemic, highlighting adaptability and long-term growth.
4. Personal Branding & Niche Marketing: Terence stressed the importance of distinctive personal branding and targeting niche audiences for greater impact and resonance in a crowded market.
5. Future Plans & Scaling Challenges: The agency's aspirations to explore new industries like dental marketing while maintaining its customized approach to the coaching sector, and the ongoing challenge of reducing reliance on founder-driven strategies.

Resources mentioned in this episode:

Radical Marketing Website

Radical Marketing on LinkedIn

Terence Tam on LinkedIn

Brandigo China on LinkedIn

Sponsor for this episode...

This episode is brought to you by Brandigo China. 

We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China.

At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.

We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.

Go to Brandigo China to learn more and contact us with questions at hellochina@brandigo.com.