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Sylvia Zanetti - Stratitude

Sylvia Zanetti, Stratitude

Sylvia Zanetti is the Managing Director and Lead Strategist for Stratitude, a strategic integrated marketing agency headquartered in South Africa that is part of the PLP Group. Sylvia leads her award-winning team in campaigns that focus on enabling their clients to build rewarding relationships with their target audiences.


Sylvia leads her award-winning team with an infectious passion and enthusiasm, which is also clearly evident in her other role as a member of the EMEA board for AMIN, an international network of independent agencies that supports partnerships and collaboration.


Previously, Sylvia has had the role of Head of Commercial for PLP Group, and as Client Services Director for Magna Carter, a South African reputation management consultancy. 
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In this episode...


We discuss the value of agency professionals spending time client side and how this can help develop a greater understanding of the corporate side of the relationship.

 

Sylvia chats about the challenges and opportunities working in Africa. We talk about some of the unique characteristics of successful marketing in the region. Sylvia cites the example of the importance of informal networks and community groups in South African marketing strategy.

 

We talk through the constant balancing act of channel identification, messaging, and localization that all international marketers manage on a daily basis and the importance of quality research in maintaining a successful balance.

 

We also discuss how marketing is becoming increasingly borderless. Sylvia uses her own example of her agency in South Africa working for a Danish client on a campaign in Nigeria.

 

Finally, we discuss the advantages of fully integrated agencies for clients, including how not having multiple specialist agencies competing for budget and client resources can maximize value and return on investment.


Resources mentioned in this episode:


Sylvia Zanetti on LinkedIn

Stratitude on LinkedIn

Stratitude online

AMIN Worldwide on LinkedIn

AMIN Worldwide online

Brandigo China on LinkedIn

Steven Proud on LinkedIn


Sponsor for this episode...


This episode is brought to you by Brandigo China. 


We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China.


At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.


We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.


Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com.


Andy Smith

Andy Smith - StrategiQ

By Steven Proud • 11 Apr, 2024
In this episode... Andy chats about his background in retail and sales and the corporate grounding he developed during his early career. His introduction to marketing and advertising sales came from the 12 years he spent at Yellow Pages, the majority of which was working face-to-face with businesses of all sizes. He talks about maintaining a passion for business challenges, a belief in robust business planning and developing marketing strategies and tactics that are directly aligned with the business plan. We discuss leadership in an agency environment and how Andy interprets his role as CEO. We also look at the career progression of his team and the importance of providing opportunities for growth and leadership. Andy highlights the importance of achieving a balance between brand, technology, and customer experience, and how this has influenced how StrategiQ positions itself as a business. Resources mentioned in this episode: Andy Smith on LinkedIn StrategiQ website StrategiQ on LinkedIn Brand igo Chin a Steven Proud on LinkedIn AMIN Worldwide online AMIN Worldwide on LinkedIn Sponsor for this episode... This episode is brought to you by Brandigo China . We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China. At Brandigo China , we work with multinational clients to support their marketing and business growth efforts in China. We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing. Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com .
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