In this episode...
We discuss the value of agency professionals spending time client side and how this can help develop a greater understanding of the corporate side of the relationship.
Sylvia chats about the challenges and opportunities working in Africa. We talk about some of the unique characteristics of successful marketing in the region. Sylvia cites the example of the importance of informal networks and community groups in South African marketing strategy.
We talk through the constant balancing act of channel identification, messaging, and localization that all international marketers manage on a daily basis and the importance of quality research in maintaining a successful balance.
We also discuss how marketing is becoming increasingly borderless. Sylvia uses her own example of her agency in South Africa working for a Danish client on a campaign in Nigeria.
Finally, we discuss the advantages of fully integrated agencies for clients, including how not having multiple specialist agencies competing for budget and client resources can maximize value and return on investment.
Resources mentioned in this episode:
Sylvia Zanetti on LinkedIn
Stratitude on LinkedIn
Stratitude online
AMIN Worldwide on LinkedIn
AMIN Worldwide online
Brandigo China on LinkedIn
Steven Proud on LinkedIn
Sponsor for this episode...
This episode is brought to you by
Brandigo China.
We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China.
At
Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.
We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.
Go to
www.brandigochina.com to learn more and contact us with questions at
hellochina@brandigo.com.
