In this episode...
Matt talks about how he started his career in sales and how successful business growth provided the opportunity to take a risk and pivot to marketing.
He offers insight into how Aventum Group has grown a hugely talented internal marketing including in-house specialists and creative, and the positive impact this has had on the business.
Matt discusses the importance of business growth without sacrificing company culture, something that has become a USP for the Aventum Brand. He also talks about how robust and engaging internal comms is imperative to achieving this.
He takes us through the rebranding process his company underwent, and how adopting an ‘explorer’ archetype has provided a marketing step change and the opportunity to be a disruptive force in the sector.
Finally, Matt gives a shout out to Oliver Bearman, an emerging young motorsport talent on the Formula 2 circuit that is supported by Aventum Group.
Resources mentioned in this episode:
Brandigo China
Steven Proud on LinkedIn
Mike Golden on LinkedIn
Matt Field on LinkedIn
Aventum Group on LinkedIn
Aventum Group website
Oliver Bearman - The Road to F1
Sponsor for this episode...
This episode is brought to you by
Brandigo China.
We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,
At
Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.
We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.
Go to
www.brandigochina.com to learn more and contact us with questions at
hellochina@brandigo.com.
