Jordan Audenaert - BBC

Here’s a glimpse of what you’ll learn: 

• Jordan Audenaert shares his career journey in marketing
• Who are Jordan’s biggest influencers in marketing and advertising?
• The value of having a diverse team
• Jordan breaks down his role as a managing partner at BBC
• Why BBC chose to open an office in Bordeaux
• What does the future of marketing look like?

In this episode…

It’s a great time for marketing with innovative tools such as AI, helping creatives work more efficiently. Still, there needs to be a human point of view to make connections between the buyer and the business. 

That’s why executive leader Jordan Audenaert tries to hire a diverse group of talent. His mission is to create a culture of like-minded people working together, having different cultural perspectives which creates refreshing marketing. Find out why this strategic move works in his agency’s favor.

In today’s episode of The Radical Global Marketing Podcast, Steven Proud sits down with Jordan Audenaert, Managing Partner at BBC, to discuss his leadership role in marketing. Jordan shares his biggest influences in the industry, why he values diversity, and his outlook on the future of marketing.

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