In this episode...
Tanweer talks us through his journey as a marketing professional and how is background in veterinary science and the Indian military, as well as in sales, have positively shaped him as a business and marketing leader and influenced his career to date.
Focusing on his own sector, Tanweer talks about the increasing challenges around market segmentation, and indeed sub-segmentation, and the importance of well-defined messaging as a result.
He talks about emerging growth markets for pet ownership as well as the impact that the COVID pandemic had on the serious problem of pet abandonment.
Tanweer talks about the importance of ‘thinking big’ when it comes to international marketing as wells as maintaining stability within the marketing team, while at the same time being agile and responsive.
He talks about how some of the marketing world’s most prominent academic literature continues to influence him, including Positioning: The Battle for your Mind by Al Ries and Jack Trout, as well as The Fortune at the Bottom of the Pyramid by C.K. Prahalad and Stuart L. Hart.
Tanweer discusses some of the latest innovations in content marketing and how AI can be utilized to improve our understanding of personas.
Resources mentioned in this episode:
Brandigo China
Steven Proud on LinkedIn
Mike Golden on LinkedIn
Dr Tanweer Alam on LinkedIn
Kemin Nutrisurance
Kemin
Positioning: The battle for Your Mind by Al Ries and Jack Trout.
The Fortune at the Bottom of the Pyramid by C.K. Prahalad and Stuart L. Hart.
Sponsor for this episode...
This episode is brought to you by
Brandigo China.
We are an independent marketing and communications agency based in Shanghai, China With over 18 years of on-the-ground experience in China,
At
Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.
We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.
Go to
Brandigo China to learn more and contact us with questions at
hellochina@brandigo.com.
