The word brandigo is written in blue on a white background.

Cheryl Caudill - Greif B2B Global Insights

Cheryl - Greif

Cheryl Caudill is the Vice President of Global Marketing Communications for Greif, a leading supplier of industrial packaging products. 


In this episode, she shares her extensive marketing experience, including how her journey in marketing began with a major in journalism and advertising. 
Spotify
Apple
Google Podcast
Amazon Music
Tune In
Stitcher
iHeart Radio
Deezer

In this episode...


Cheryl emphasizes the evolution of marketing over the years, particularly due to the COVID-19 pandemic, which forced companies to embrace digital strategies, tech talks, webinars, and other digital marketing initiatives. She highlights the increasing importance of AI and chatbots in the sales funnel, facilitating quicker customer interactions and engagement.


Cheryl also acknowledges the significance of mentorship in her career. She expresses her pride in her team's accomplishments, particularly their successful management of a massive event at Interpack in Dusseldorf, Germany.


Regarding B2B marketing, Cheryl emphasizes the value of trade shows and exhibitions in fostering personal connections. She shares her excitement about Greif's upcoming 150th anniversary and its plans for celebrating this milestone.


Cheryl also touches on the challenges and opportunities of marketing in a B2B context, where the focus is on customer service and execution. She emphasizes that even in industries that may not seem inherently exciting, success comes from delivering on promises and executing marketing tactics effectively.



Resources mentioned in this episode:


Brandigo China

Mike Golden on LinkedIn

Cheryl Caudill on LinkedIn

Greif


Sponsor for this episode...


This episode is brought to you by Brandigo China. 


We are an independent marketing and communications agency based in Shanghai, China, with 20 years of on-the-ground experience in China.


At Brandigo China, we work with multinational clients to support their marketing and business growth efforts in China.


We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing.


Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com.


Andy Smith

Andy Smith - StrategiQ

By Steven Proud • 11 Apr, 2024
In this episode... Andy chats about his background in retail and sales and the corporate grounding he developed during his early career. His introduction to marketing and advertising sales came from the 12 years he spent at Yellow Pages, the majority of which was working face-to-face with businesses of all sizes. He talks about maintaining a passion for business challenges, a belief in robust business planning and developing marketing strategies and tactics that are directly aligned with the business plan. We discuss leadership in an agency environment and how Andy interprets his role as CEO. We also look at the career progression of his team and the importance of providing opportunities for growth and leadership. Andy highlights the importance of achieving a balance between brand, technology, and customer experience, and how this has influenced how StrategiQ positions itself as a business. Resources mentioned in this episode: Andy Smith on LinkedIn StrategiQ website StrategiQ on LinkedIn Brand igo Chin a Steven Proud on LinkedIn AMIN Worldwide online AMIN Worldwide on LinkedIn Sponsor for this episode... This episode is brought to you by Brandigo China . We are an independent marketing and communications agency based in Shanghai, China with 20 years of on-the-ground experience in China. At Brandigo China , we work with multinational clients to support their marketing and business growth efforts in China. We are experts in insight strategy, content marketing, marketing-led business growth campaigns and all things China-based marketing. Go to www.brandigochina.com to learn more and contact us with questions at hellochina@brandigo.com .
Sean O'Brien

Sean O'Brien - B2B Leader

By Michael Golden • 20 Mar, 2024
Marketing podcast with B2B marketing leader Sean O'Brien

Do you need specific marketing personas for China?

By Steven Proud • 15 Mar, 2024
Developing marketing personas specific to your China target audiences should be the foundation of your China marketing strategy and insight research, and here are 6 reasons why.
Share by: