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Looking to make emotional connections with your Chinese customers and increase your business?

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Radically Relevant China Marketing

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We help companies reach their Chinese target audiences by creating effective marketing content and choosing the right channels for your brand. Creating radically relevant content for Chinese customers and adjusting for extremely different digital channels are challenges that global companies typically face in China. 


We have a process, supported by a talented team in China, that helps international organizations make meaningful connections with their clients and customers in order to build brand awareness, increase sales, and create a solid marketing foundation in the Chinese market. We call this radically relevant China marketing and it is supported by our China Customer Value Approach, which puts your customer at the center of our marketing strategy and tactics .


Starting with insight research on your target audience, we can plan and implement complete communication campaigns, including social media, traditional media, influencers, or other approaches - all depending on where your customers are at specific times in the buyer journey.


Our creative team can develop all of your Chinese assets, from magazines to websites, and professionally manage your social media channels in order to make you effective and relevant to your target clients and customers. Beyond China marketing advice and consultation, we are able to fully execute integrated marketing programs in China.



What We Do

Insight Research & Storytelling

Insight research to understand your target audience and their touchpoints. Develop messaging and brand positioning specifically for China.

Content

Creation

Creative development of all digital and offline assets, from magazines to websites, social media posts to creative campaigns and video.

Marketing & PR

Campaigns

Brand awareness and demand generation campaigns for both B2B and consumers - utilizing the most important digital and offline tools. 

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Social

Media

Social media expertise across WeChat, Little Red Book, Douyin, and other channels - content management, Chinese influencers, paid advertising for all major social media platforms.

Learn More

China B2B Expertise

  • We are one of the few agencies in China that have deep experience in China’ B2B sectors, including automotive, industrial, chemical, food ingredients, fortification and supplementation, and more.
  • We understand how complicated B2B marketing and sales funnels work, and the different touchpoints in China that are both complex and completely different from the West.
  • At the end of the day, we believe strong messaging and creative that moves people is the most important ingredient, followed by data-based selection of channels to reach your target audience. 
  • For larger scale research projects we are supported by our global center of research and brand strategy in Boston, visit brandigo.com.

Latest China Insights & News

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Whether you're looking to enhance a section of your global site or build a dedicated China website, following these steps will help ensure your brand makes a strong digital impression.
By Steven Proud 03 Sep, 2024
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By Steven Proud 13 Aug, 2024
Trade shows are pivotal in B2B marketing, offering unique opportunities for international businesses to engage with the dynamic Chinese market.
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Our Approach


Discover

Audience Insights


Define

China Marketing Strategy


Develop

Chinese Content & Marketing Assets


Deliver

Tactical Campaigns

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Why Do CMOs Choose Brandigo?

Effective

We are endlessly practical – always striving for insight-led solutions to your marketing and business challenges. Agile and channel neutral.

Experience

With over 18 years in China, we are one of the oldest independent agencies. Our B2B team works in speciality industries – with a deep understanding of marketing funnels and the complicated touchpoints that lead to sales. 

Global View

We work closely and understand the needs of global CMOs and marketing departments to give them trusted China marketing advice and consulting for effective market results. 

More About Us

Tech & Content Partners

We work with the most important platforms in China for social media, campaigns, PPC advertising, and website hosting.


global marketing podcast

The Radical Global Marketing Podcast 


Have a listen to our popular podcast, where we interview top global marketers from around the world, including CMOs as well as veteran agency marketers. 


check it out >>


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