The Radical Global Marketing Podcast
Have a listen to our popular podcast, where we interview top global marketers from around the world, including CMOs as well as veteran agency marketers.
We help companies reach their Chinese target audiences by creating effective marketing content and choosing the right channels for your brand. Creating radically relevant content for Chinese customers and adjusting for extremely different digital channels are challenges that global companies typically face in China.
We have a process, supported by a talented team in China, that helps international organizations make meaningful connections with their clients and customers in order to build brand awareness, increase sales, and create a solid marketing foundation in the Chinese market. We call this
radically relevant China marketing and it is supported by our China Customer Value Approach, which puts your customer at the center of our marketing strategy and tactics .
Starting with insight research on your target audience, we can plan and implement complete communication campaigns, including social media, traditional media, influencers, or other approaches - all depending on where your customers are at specific times in the buyer journey.
Our creative team can develop all of your Chinese assets, from magazines to websites, and professionally manage your social media channels in order to make you effective and relevant to your target clients and customers. Beyond China marketing advice and consultation, we are able to fully execute integrated marketing programs in China.
Insight research to understand your target audience and their touchpoints. Develop messaging and brand positioning specifically for China.
Creative development of all digital and offline assets, from magazines to websites, social media posts to creative campaigns and video.
Brand awareness and demand generation campaigns for both B2B and consumers - utilizing the most important digital and offline tools.
Social media expertise across WeChat, Little Red Book, Douyin, and other channels - content management, Chinese influencers, paid advertising for all major social media platforms.
We are endlessly practical – always striving for insight-led solutions to your marketing and business challenges. Agile and channel neutral.
With over 18 years in China, we are one of the oldest independent agencies. Our B2B team works in speciality industries – with a deep understanding of marketing funnels and the complicated touchpoints that lead to sales.
We work closely and understand the needs of global CMOs and marketing departments to give them trusted China marketing advice and consulting for effective market results.
Welcome to our newsletter!
+ 86 21 6083 1177
4F, Anken Access
285 Anyuan Road
Jing'An District
Shanghia, China
Brandigo is an independent marketing communications agency based in Shanghai, China. We work with multinational clients to support their marketing and business growth efforts in China.
For global brand strategy, visit brandigo.com
© 2023 Shanghai Zaoyihang Advertising Ltd. All rights reserved.