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Promoting UK infrastructure projects

UK Department for International Trade (DIT)

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Effective infrastructure lead generation

Challenge

The UK Government’s Department for International Trade (DIT) worked with Brandigo to showcase 15 best-in-class infrastructure projects and deploy a targeted marketing-led lead generation campaign that would capture the interest of Chinese investors and partners.

Actions

As part of their strategy, Brandigo worked with the DIT team to develop a dedicated Chinese mini-website featuring case studies and calls to action to attract interest.


To build on this and drive traffic to the website, Brandigo developed a campaign of PR and paid media placements, supported by WeChat advertising.

Results

During the 4-month period that the campaign was active, it benefited from 750K impressions and generated over 200 qualified leads.

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