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B2B Demand Generation

Accelerating Business Growth in China with Targeted B2B Strategies

Understand your Chinese customers and clients


Brandigo's B2B demand generation services help you drive growth in China by connecting you with potential customers and partners in the Chinese market. Our targeted strategies ensure that your brand's message reaches the right decision-makers, generating leads and driving sales in China.


China target audience

China Lead Generation


Our team develops a customized lead generation strategy for your business, focusing on the most effective channels and tactics to reach your target audience in China. We use a combination of digital marketing, industry-specific events, and targeted outreach to generate high-quality leads for your sales team.


  • Mapping channels to reach your target audience
  • Content development, including white papers and other high-value assets, to attract the target audience
  • Development of landing pages, as websites or as part of the WeChat ecosystem
  • Promotion of the campaign through key channels, such as WeChat, Baidu, trade media, and other channels
  • Regular reporting, adjustment and review

China B2B Expertise


We are one of the only expert marketing agencies in China that work daily in B2B, across multiple industries. We can help you across a wide range of services.


  • Targeted B2B advertising: We can create and manage advertising campaigns on platforms such as Baidu and WeChat,, targeting your ads to reach the most relevant B2B audience in China.


  • Content marketing: Our team can develop and distribute engaging, industry-specific content that educates and informs your target audience, positioning your brand as a thought leader and driving lead generation.


  • Social media management: We can help you build and maintain a strong presence on Chinese B2B social media platforms such as WeChat, fostering relationships with potential clients and generating leads through targeted content and engagement.


  • Webinars and virtual events: We can help you plan and execute webinars and virtual events tailored to your target audience, showcasing your expertise and generating leads through attendee registration and engagement.


  • CRM integration and management: We can help you set up and manage your customer relationship management (CRM) system, ensuring efficient lead tracking and nurturing, and facilitating seamless communication between marketing and sales teams.



  • Data-driven analytics and reporting: We can provide in-depth analytics and regular reporting on your lead generation efforts, identifying areas for improvement and optimizing your strategies for maximum ROI.


By offering these comprehensive services, Brandigo can help B2B businesses successfully generate leads and drive growth in the competitive Chinese market.



China market research

Case Study

Lead generation campaign for a semiconductor testing company

national instruments
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