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PR & Media Relations

Reputation Management

Understand your Chinese customers and clients


Effective PR and media relations are essential for building brand credibility and raising awareness in China. Our team of experts helps you forge strong relationships with influential Chinese media outlets, ensuring your brand's story reaches the right audience in China.


China target audience

Media Strategy


We develop a tailored media strategy for your brand, taking into account the unique Chinese media landscape and regulations. Our team identifies the most suitable media channels, formats, and angles to maximize exposure and drive brand recognition.


  • Qualitative interviews with prospective customers, clients and stakeholders
  • Value driver research to understand what triggers and values the target audience really has – even ones they don’t realize
  • Nationwide focus groups and surveys to validate messages, products and approaches

Press Release & Media Outreach


Our skilled copywriters create press releases and other media materials that resonate with Chinese journalists and influencers. We manage media outreach, leveraging our established relationships with key media stakeholders to secure coverage and increase brand visibility in China.


  • Messaging and press release copywriting (English and Chinese)
  • Press conference setup and execution
  • Executive interviews
  • China media relations
  • Onsite exhibition media support
  • Tracking and reporting


China market research
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Crisis Communication Planning & Support


Crisis communication planning and support are essential for businesses operating in the Chinese market, as unexpected crises can have significant repercussions on a brand's reputation and overall performance. In a rapidly changing and complex media environment, having a well-prepared crisis communication plan can help companies navigate challenging situations, mitigate potential damage, and maintain positive relationships with stakeholders.


By proactively addressing issues and providing transparent, timely, and accurate information, businesses can effectively manage crises and minimize the impact on their brand image.


As a China-focused agency, we can offer the following crisis communication planning and support services:



  • Crisis communication strategy development: Our team can help you create a comprehensive crisis communication plan tailored to your business, outlining key messages, protocols, and communication channels to be used during a crisis.


  • Media monitoring and analysis: We can monitor and analyze relevant media channels, both online and offline, to identify potential risks and inform your crisis communication strategy proactively.


  • Spokesperson training: We can provide training for your designated spokespersons, equipping them with the skills and knowledge required to effectively communicate with the media, stakeholders, and the public during a crisis.


  • Message development and localization: Our experts can craft clear, consistent, and culturally sensitive messages for use during a crisis, ensuring that your brand's voice remains strong and consistent across all communication channels.



  • Crisis response support: In the event of a crisis, we can provide on-the-ground support and guidance, helping you navigate the situation, deal with media enquiries, execute your crisis communication plan, and liaise with local media and stakeholders as needed.


Case Study

Heavy PR coverage and media events to promote Costco in China

Costco in China
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